A finance-first framework for CMOs, CFOs and CEOs to build iconic brands, sustainable pricing power, and category leadership — from Chris R. Burggraeve, former Global CMO of AB InBev.
Vicomte's proprietary framework for turning marketing investment into sustainable pricing power and results.
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Vicomte's proprietary framework — how Money (Input) drives Touch-Points and Brand Health to create sustainable Pricing Power and Money (Outcome).
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The newest guide in the series — how CEOs integrate the work of the CMO and CFO to drive sustainable pricing power, and avoid "double CFO syndrome." Written with Jonathan Knowles, Type 2 Consulting.
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Chris R. Burggraeve is a multiple award-winning marketer turned entrepreneur, board director, and academic. He spent 23 years in corporate marketing at Procter & Gamble, The Coca-Cola Company, and AB InBev — becoming their first-ever Global CMO (2007–12).
Since 2013 he has run Vicomte, his NYC-based marketing advisory firm, helping C-Suites and Boards of B2C/B2B companies (re)build finance-first marketing capability. He is adjunct faculty at NYU Stern, has served on public and private boards since 2005, and his professional purpose has always been to "Create Marketing Miracle$."
