A finance-first framework for CMOs, CFOs and CEOs to build iconic brands, sustainable pricing power, and category leadership — from Chris R. Burggraeve, former Global CMO of AB InBev.
Vicomte's proprietary framework for turning marketing investment into sustainable pricing power and results.
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Vicomte's proprietary framework — how Money (Input) drives Touch-Points and Brand Health to create sustainable Pricing Power and Money (Outcome).
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The newest guide in the series — how CEOs integrate the work of the CMO and CFO to drive sustainable pricing power, and avoid "double CFO syndrome." Written with Jonathan Knowles, Type 2 Consulting.
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Creating Renaissance Brands©
Chris R. Burggraeve is a multiple award-winning marketer turned entrepreneur, board director, and academic. He spent 23 years in corporate marketing at Procter & Gamble, The Coca-Cola Company, and AB InBev — becoming their first-ever Global CMO (2007–12).
Since 2013 he has run Vicomte, his NYC-based marketing advisory firm, helping C-Suites and Boards of B2C/B2B companies (re)build finance-first marketing capability. He is adjunct faculty at NYU Stern and has served on public and private boards since 2005.
Inspired by Leonardo Da Vinci, his professional purpose, his ikigai, has always been to Create Renaissance Brands: strong iconic Brands with sustainable pricing power.
Notable articles, podcasts and videos on global and local platforms.